Macallan, an ultra-premium whiskey brand, has launched a new campaign, The Macallan Mastery, to promote passion, excellence, craftsmanship and to celebrate craftsmanship.

The campaign was officially announced at an exclusive event held on Sunday 24 October 2021 at the prestigious Lagos Marriott Hotel which was attended by industry leaders and whiskey lovers. .

The announcement of the campaign, among other things, saw the launch of the brand’s influencer icons, veteran photographer, Kelechi Amadi-Obi and fashion expert, Mai Atafo, both of whom are endorsed by the brand as masters of their craft and perfectly represent what the brand is for.

Speaking about what makes the ultra-premium whiskey brand a leader in packaging, main brand ambassador, The Macallan Nigeria, Motunrayo Abiona, revealed that the Macallan brand has earned a worldwide reputation.

Bridge is the most valuable spiritual brand. luxury in the world and this is the result of The Macallan’s dedication to craftsmanship and craftsmanship, consistently achieving excellence without compromising on quality. He added that the brand has won numerous pioneering awards from its founding in 1824 to the present day.

In his words, “Macallan has achieved the highest level of expertise and recognition since it was founded. For example, The Macallan has commissioned and produced the most modern architectural marvel, the Macallan Distillery in Speyside, Scotland. The distillery is a statement that Macallan was there in the past, is here now and will remain here in the future for generations to come. “