A agreement that will allow Canadian musician Justin Bieber to sell the rights to his entire discography for $200 million is almost finished.
According to The World Street Journal, the huge agreement with Hipgnosis Songs Capital may go down in history as the business’s largest-ever acquisition of music rights.
Justin Bieber’s complete recorded music portfolio, which consists of six albums across a ten-year span as well as several singles and collaborations, will be acquired by the company that spent $100 million earlier this year for Justin Timberlake’s catalog rights.
Experts and investors contend that betting on more recent songs has a higher risk than betting on classic classics, particularly as the appeal of songs that are decades old keeps growing over time.
Source; Sweetloaded.com